Our Story

At 5'2" with a small band and a larger cup, finding swimwear that actually fit and flattered felt near impossible. Clasp backs were out of the question, and most bikinis would sag, gape, or fade after one summer.

After spending time in Australia, surrounded by amazing swimwear, it became clear how far behind the UK market was. So I decided to do something about it - and Zigi was born.

Working with a highly-skilled London manufacturer, we set out to create premium-quality swimwear that moulds to you. Adjustable tie-backs were a non-negotiable. So were timeless shapes, sustainable fabrics, thoughtful details, and support in all the right places. Because nothing beats feeling your best on the beach.

I hope Zigi brings you that holiday confidence every girl deserves. Olivia x

"adjust your bikini, not your body"

zigi swim founder olivia simpson
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Our Mission

At Zigi Swim, we believe a bikini should do more than just look good, it should feel amazing. We’re making swimwear more accessible to real bodies, with adjustable, supportive designs that flatter every body, so you can feel confident, comfortable, and completely yourself.

No more awkward fits or fast-fading fabrics, just premium pieces that celebrate your shape and tread lightly on the planet.

"because life adjusts, and so do we."

Beyond the Bikini

We’re passionate about doing better - for you and the planet. From our fabrics, to our packaging, to our manufacturing, every choice is made with the planet at the forefront.

Sustainability isn’t just a checkbox for us, it’s an ongoing promise to stay progressive, stay accountable, and always do things the right way, even when it’s the harder choice. Because feeling great in your bikini should feel great on your conscience too.

"a good bikini should lift you up -
and the planet, too"

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Sustainability, Woven In throughout

Packaging

Plastic-free. Organic. Recycled & Recyclable. Minimal. Even our hygeine stickers are
100% recycled

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Made in the UK

Proudly made in London - reducing our carbon footprint while upholding the highest ethical & quality standards

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Fabrics

Regenerated & Responsible. We priotise Econyl, made from recycled fishing nets, old carpets & fabric scraps

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Charity
.
1% from every order is donated to
Coral Gardeners - restoring coral reefs and protecting ocean ecosystems  

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To leave the world better than you found it, sometimes you have
to pick up other people’s trash

More on Sustainability
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