Our Story

I've always been swimwaer obsessed, but at 5'2" with a small-band larger-cup, finding swimwear that actually fit and flattered felt near impossible. Clasp backs were out of the question, and most bikinis would sag, gape, or fade after one summer.

After spending time in Australia, surrounded by amazing swimwear, it became clear how far behind the UK market was, so I decided to start the swimwear brand that I always wished existed.

Working with our highly-skilled London manufacturers, we set out to create premium-quality swimwear that moulds to you and makes you feel your most confident. Adjustable backs and straps were a non-negotiable. So were sustainable fabrics & ethics, thoughtful details, and support in all the right places. There's nothing worse than feeling self-conscious on holiday, so we're putting an end to it.

I hope Zigi brings you that holiday confidence every girl deserves. 

Olivia x

"adjust your bikini, not your body"

Our Mission

At Zigi Swim, we believe a bikini should do more than just look good, it should feel amazing. We’re making swimwear more accessible to real bodies, with adjustable, supportive designs that flatter every body, so you can feel confident, comfortable, and completely yourself, with the added bonus of a clear conscience knowing you're supporting sustainable slow fashion and giving back to the reef.

"because life adjusts, and so do we"

Beyond the Bikini

We believe feeling amazing in your bikini should feel good in every sense. That means making thoughtful choices wherever we can, from fabrics made from old fishing nets, and conscious plastic-free packaging, to the manufacturing partners we choose to work with. 

Sustainability isn’t just a checkbox for us, it’s an ongoing promise to stay progressive, stay accountable, and always do things the right way, even when it’s the harder choice. Because confidence looks even better with a clear conscience.

"a good bikini should lift you up - and the planet, too"